



Willem is a graduate of the Rhode Island School of Design (RISD) with a degree in Graphic Design. Previous to IDEO, Willem worked for Apple, where he designed user interfaces for products including iPhone and iPad, and adidas, where he created new brand identities for various major league sports teams respectively.

Willem came to Google from IDEO where he worked as a communication designer focusing on understanding business systems and organizations through visual communication. Willem Van Lancker is a product designer (UX) at Google with a passion for ethnography, maps, data visualization, and producing delightful user experiences. Instead of trying to force complicated tools into the realm of simplicity (thus simplifying the user's inputs and intentions), what we need are interactive and embedded educational tools to help us learn complicated software- we need more tools like Excel Everest. I instead would hope that user interfaces should primarily strive for simplicity but also embrace the reality that complexity is often a cost of functionality. By limiting themselves to one button, Apple simplifies the industrial design but multiplies the complication of user interaction. But if they are already on the home screen and click, they'll find themselves in search. And of course, clicking the home button just once brings users back to the home screen. Users need to double click the home button to access the applications they have running, but if they hold the home button, voice control activates.
WILLEM VAN LANCKER HOW TO
More recently, Apple has struggled with this paradox- how to introduce new features while keeping things "simple." Take, for example, their introduction of multi-tasking to iOS. Some programs, like Excel or the Adobe Creative Suite, are complicated for a reason and in all circumstance will formidably challenge even the most simplicity-focused designer.
WILLEM VAN LANCKER SOFTWARE
While companies like Google and Apple strive to provide simple to use, intuitive systems as designers we all know that not all software systems are best boiled down to one button and two clicks. The latter often causes painful workarounds and the former is often time/cost prohibitive. The motion of the navigation control interface appearing into the imagery is intended to draw attention to the control interface to inform the user that additional canonical views are available.Today, learning new software programs either falls in the "learn by doing" or the instructor/classroom based model. In particular implementations, the interface can be configured to come into view over the imagery whenever a user navigates to a particular view of the imagery where a plurality of canonical views is available. The interface includes at least one rotation control icon for rotating the imagery among a plurality of canonical views of the geographic area, and a direction indicating portion that indicates a compass direction associated with the canonical view presented on the display device. US,CA,San Francisco US,CA,San Francisco US,CA,Berkeley US,CA,San Francisco US,CA,Berkeley US,CA,San Francisco US,CA,San Francisco US,CA,Berkeley US,CA,San Francisco US,CA,San FranciscoĪ user interface for rotating imagery among a plurality of canonical views of a geographic area of interest is disclosed.
